TearBud

Dry Eye Relieft, Naturally.

TearBud (now TrueTear* by Allergan) is a handheld intranasal tear neurostimulator with disposable tips that is inserted into the nasal cavity and uses micro-electric pulses not powerful enough to cause discomfort to induce the production of tears.

TrueTear is the first device of its kind, providing a temporary increase in tear production with neurostimulation, thereby returning the ocular surface to a more normal physiologic state without prescribing drops or surgery.’
– John Sheppard, MD, professor of Ophthalmology at Eastern Virginia Medical School

Art Direction:
Identity
Packaging Design
CPG & MOA Photography
[Donerik D, Ben Neill for BrewLife]

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