I build brands that feel.
For over two decades, I’ve worked at the intersection of tech, health & beauty, fashion, and lifestyle —
crafting visuals and stories that resonate. I’ve designed for brands like Sephora, Adidas, Electronic Arts, and Levi’s. I have also photographed everything from full-scale studio campaigns to the fast-paced chaos of Paris Fashion Week.

I come from a traditionally trained background—before digital tools and AI reshaped the industry — but my focus is forward. In this paradigm shift, I’m also exploring how AI can elevate the creative process without losing the human element.

Outside the studio, I enjoy overlanding with my dog, chasing sushi hot spots, or ten toes down surfing North Shore. I’ve got a thing for analog gear, foreign accents, and cover bands.

This Spring ‘26, I will be launching SPILS© – a digital playground for perfume enthusiasts.

  • 2008–Present
    DONERIK®
    (formerly Autograph Creative)
    Creative Director, Photographer

    Human, Being.®
    AI Brand Strategist

    Les Rituéls Scent Studio
    Perfumer

    —

    2023-2024
    View Imaging
    Senior Art Director
    —
    2020-2022, 2013-2017
    Real Chemistry
    Senior Art Director (Fractional)
    —
    2017-2020
    Wish.com
    Director of Photography (Fractional)
    —
    2013
    MONSTER
    Creative Director, Brand Consultant, Photographer
    —
    2012-2013
    GAP; Inc.
    Art Director, Lead Designer, Photographer
    —
    2011-2012
    MediaPlex
    Creative Director, Lead Designer
    —
    2011
    Astro Studios
    Senior Designer
    —
    2002-2008
    Electronic Arts
    Senior Designer, Art Director
    —
    2001-2002
    Covalent Technologies
    Creative Director
    —
    2000-2001
    Cybrant
    Senior Designer
    —
    1998-2000
    The Beeline Group
    Graphic Designer
    —
    1996
    DIESEL
    Junior Designer

  • DESIGN OFFERINGS

    • AI Systems Implementation

    • Brand Development

    • Campaign & Content Creation

    • CPG / Packaging Design

    • Identity Design

    • Photography

    • Vibe Coding

    • Video & Motion

    • Web & Digital Experience Design

    APPLICATIONS & TOOL STACKS

    • Adobe Creative Suite

    • AI Platforms & Tools: ChatGPT, Claude, Gemini 2.5 (Nano Banana), Higgsfield, Kling AI, Lovable, Midjourney

    • Workflow & Collaboration Tools: Figma, GitHub, Google Docs, Notion, Supabase, Zapier


    PHOTOGRAPHY
    Corporate, eComm, Editorial, Environment, Event, Fashion, Glamour, Interiors, Lifestyle, Product & Social
    —
    Photo Retouching / Color Correction
    —
    Video DP / Story Boarding / Stills
    —
    Drone Footage

    PHOTO KIT
    Fujifilm X Mirrorless Kit
    Canon EOS R7 Kit
    Pentax 67, Medium Format
    Contax G2, 35mm

  • Adidas | Alicia Keys | Amour Vert | Astro Gaming | The Bar Method | Beats By Dre | Electronic Arts| Galderma | Gap | HD Poker | Gerber | Hotel Zephyr | KENZO | Levi’s | MAC Cosmetics | Natalie Portman| Old Navy | Pfizer | UFC| Sephora | Stella McCartney for Adidas | The Wall Group‍ | Wish.com

  • PUBLISHED PHOTOGRAPHY
    Bob Cut Magazine
    Cosmopolitan Magazine
    iMirage Magazine
    Period Magazine
    Virtuogenix / VGXW
    Volant Magazine

    VOTED TOP 25 PHOTOGRAPHERS in San Francisco

    ‍‍DESIGN AWARDS‍
    Logo Lounge Master Library (Rockport)
    Logology 2
    (Viction:ary)
    Fashion Graphics
    (Sandu)
    Sustainable Designs
    (Viction:ary)
    Best of Video Game Graphics
    (Electronic Arts)

    SF International Wine Competition:
    Guglielmo Winery Rebrand
    — Double Gold, Silver Awards

    Creative Quarterly Magazine:
    Adidas Holiday, Global Campaign
    — Silver Award

    INTERVIEWS
    Dwell Magazine:
    ‘Conversations with a Design Start-Up’‍

    ‍

  • AI CONSULTANCY CERTIFICATIONS
    Industry Rockstar AI

    PERFUMERY
    Institute of Art & Olfaction, LA

    GRAPHIC DESIGN
    Academy of Arts San Francisco, CA

    FINE ARTS + PHOTOGRAPHY
    San Jose State University, CA

    COLLEGE PREPARATORY
    Saint Ignatius San Francisco, CA

  • Fabien Baron
    Rick Rubin
    Inez & Vinoodh
    Creative Directors
    —
    Mark Borthwick
    Steven Meisel
    Juergen Teller
    Photographers
    —
    Kate Moss
    Aubrey Plaza
    Keanu Reeves
    Actor & Actress
    —
    Gudni Gudnason
    Ipsissimus
    —
    Dieter Rams
    Industrial Designer
    —
    Mike Eckhaus & Zoe Latta
    Martin Margiela
    Dries Von Noten
    Fashion Designers
    —
    Richard Branson
    Entrepreneur
    —
    Jon Batiste
    Thom Yorke
    Musicians
    —
    Tom Robbins
    Mel Robbins
    Authors
    —
    Michael Edwards
    Perfume Taxonomist
    —
    Marc-Antoine Corticchiato
    Jean-Claude Ellena
    Rodrigo Flores-Roux
    Perfumers
    —
    Luca Turin
    Biophysicist
    —
    and a chair reserved for the late
    Anthony Bourdain

‍415-378-7571 studio
aloha@donerik.com

Represented by
Stars Artists