I build brands that feel.
For over two decades, I’ve worked at the intersection of fashion, tech, and lifestyle—crafting visuals and stories that resonate. I’ve designed for brands like Sephora, Adidas, and Levi’s, and shot everything from full-scale studio campaigns to the fast-paced chaos of Paris Fashion Week.

I come from a traditionally trained background—before digital tools and AI reshaped the industry—but my focus is forward. In this paradigm shift, I’m exploring how AI can elevate the creative process without losing the human element. I’m pursuing three AI certifications to help brands stay innovative and progressive and i’m currently vibe coding at Human, Being.™

Outside the studio, I enjoy overlanding with my dog, chasing sushi hot spots, or ten toes down surfing North Shore. I’ve got a thing for analog gear, foreign accents, and cover bands.

Lately, I’ve been developing my first scent collection under experimental scent lab, Les Rituels™ - set to launch FW/26.

  • 2008–Present
    DONERIK®
    (formerly Autograph Creative)
    Creative Director, Photographer

    Human, Being.®
    AI Brand Strategist

    Les Rituéls Scent Studio
    Perfumer

    —

    2023-2024
    View Imaging
    Senior Art Director
    —
    2020-2022, 2013-2017
    Real Chemistry
    Senior Art Director (Fractional)
    —
    2017-2020
    Wish.com
    Director of Photography (Fractional)
    —
    2013
    MONSTER
    Creative Director, Brand Consultant, Photographer
    —
    2012-2013
    GAP; Inc.
    Art Director, Lead Designer, Photographer
    —
    2011-2012
    MediaPlex
    Creative Director, Lead Designer
    —
    2011
    Astro Studios
    Senior Designer
    —
    2002-2008
    Electronic Arts
    Senior Designer, Art Director
    —
    2001-2002
    Covalent Technologies
    Creative Director
    —
    2000-2001
    Cybrant
    Senior Designer
    —
    1998-2000
    The Beeline Group
    Graphic Designer
    —
    1996
    DIESEL
    Junior Designer

  • DESIGN OFFERINGS

    • AI Systems Implementation

    • Brand Development

    • Campaign & Content Creation

    • Identity Design

    • Photography

    • Vibe Coding

    • Video & Motion

    • Web & Digital Experience Design

    APPLICATIONS & TOOL STACKS

    • Adobe Creative Suite

    • AI Platforms & Tools: ChatGPT, Claude, Gemini 2.5 (Nano Banana), Kling AI, Lovable, Midjourney, Replit, Runway AI

    • Workflow & Collaboration Tools: Canva, Figma, Google Docs, N8N, Notion, Perplexity, Supabase, Zapier


    PHOTOGRAPHY
    Corporate, eComm, Editorial, Environment, Event, Fashion, Glamour, Interiors, Lifestyle, Product & Social
    —
    Photo Retouching / Color Correction
    —
    Video DP / Story Boarding / Stills
    —
    Drone Footage

    PHOTO KIT
    Fujifilm X Mirrorless Kit
    Canon EOS R7 Kit
    Pentax 67, Medium Format
    Contax G2, 35mm

  • Adidas | Alicia Keys | Amour Vert | Astro Gaming | The Bar Method | Beats By Dre | Electronic Arts| Galderma | Gap | HD Poker | Gerber | Hotel Zephyr | KENZO | Levi’s | MAC Cosmetics | Natalie Portman| Old Navy | Pfizer | UFC| Sephora | Stella McCartney for Adidas | The Wall Group‍ | Wish.com

  • PUBLISHED PHOTOGRAPHY
    Bob Cut Magazine
    Cosmopolitan Magazine
    iMirage Magazine
    Period Magazine
    Virtuogenix / VGXW
    Volant Magazine

    VOTED TOP 25 PHOTOGRAPHERS in San Francisco

    ‍‍DESIGN AWARDS‍
    Logo Lounge Master Library (Rockport)
    Logology 2
    (Viction:ary)
    Fashion Graphics
    (Sandu)
    Sustainable Designs
    (Viction:ary)
    Best of Video Game Graphics
    (Electronic Arts)

    SF International Wine Competition:
    Guglielmo Winery Rebrand
    — Double Gold, Silver Awards

    Creative Quarterly Magazine:
    Adidas Holiday, Global Campaign
    — Silver Award

    INTERVIEWS
    Dwell Magazine:
    ‘Conversations with a Design Start-Up’‍

    ‍

  • AI CONSULTANCY CERTIFICATIONS
    Industry Rockstar AI

    PERFUMERY
    Institute of Art & Olfaction, LA

    GRAPHIC DESIGN
    Academy of Arts San Francisco, CA

    FINE ARTS + PHOTOGRAPHY
    San Jose State University, CA

    COLLEGE PREPARATORY
    Saint Ignatius San Francisco, CA

  • Fabien Baron
    Rick Rubin
    Inez & Vinoodh
    Creative Directors
    —
    Mark Borthwick
    Steven Meisel
    Juergen Teller
    Photographers
    —
    Kate Moss
    Aubrey Plaza
    Keanu Reeves
    Actor & Actress
    —
    Gudni Gudnason
    Ipsissimus
    —
    Dieter Rams
    Industrial Designer
    —
    Mike Eckhaus & Zoe Latta
    Martin Margiela
    Dries Von Noten
    Fashion Designers
    —
    Richard Branson
    Entrepreneur
    —
    Thom Yorke
    Musician
    —
    Tom Robbins
    Mel Robbins
    Authors
    —
    Michael Edwards
    Perfume Taxonomist
    —
    Marc-Antoine Corticchiato
    Jean-Claude Ellena
    Rodrigo Flores-Roux
    Perfumers
    —
    Luca Turin
    Biophysicist
    —
    and a chair reserved for the late
    Anthony Bourdain